CEO Blog


As a tourism industry professional with over 25 years of experience, I know how important it is to connect with stakeholders. Within this blog, I will share information, acknowledge innovative work and success stories, and keep you informed about what is happening in the industry and at Tourism Saskatchewan. 

To share your thoughts about tourism in this province, you can connect with me on Twitter @MaryTaylorAsh




February 2, 2016

Many years ago I enjoyed a sailing trip to the Grenadines in the Caribbean. If you are familiar with these islands, you will know that they are not tourism hotspots like other larger islands and the tourism infrastructure is not elaborate. There are no big lineups to engage in activities and you really get to see the life of regular people.

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December 10, 2015

On November 20, I got to spend an entire day with a tourism operator! Believe it or not, that is something rare for me. Whenever I take the time and get to see an operator doing what they do, I am reminded of why I love tourism and have spent a career devoted to it.

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November 6, 2015

Tourism is a fiercely competitive industry and it is easy for all of us to get preoccupied with attracting business and customers. The challenge is to be equally focused on delivering on the promises that we make. It can be tempting to invest our time and resources into trendy marketing campaigns and clever attempts to create interest in our business or product. But consumers are savvy and appreciate, above all, satisfaction and great service.

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October 5, 2015


October is here and with it all of the vibrant fall colours. There is so much to see and do, and there is a special energy and excitement among people trying to squeeze in as many outdoor activities as possible before the snow falls.

June 30, 2015


As I write this we are in the early days of summer but I have to confess that I love spring! It is such an optimistic time of the year when we look forward to longer days and warmer nights. It is also an extremely hectic time for those of us engaged in tourism. We are preparing for the busy summer ahead. Seasonal businesses come back to life and new experiences are introduced to the market.

May 1, 2015

Social media is here for the long-haul. It is a fascinating and absolutely effective way of connecting with people. For me, any opportunity to strike up a conversation about tourism with the people at the heart of the industry is welcome. So, to take advantage of technology, I am posting my first blog.