Market Readiness

Trade Development Strategy

In 2004, Tourism Saskatchewan retained the Tourism Company, in association with Western management Consultants, to complete a trade development strategy to direct the Saskatchewan tourism industry’s future efforts with travel trade partners. A detailed Travel Trade Development Strategy and Tactical Plan was designed to maximize current and emerging opportunities, build increased visitation and to protect existing visitation from out-of-province visitors sold through the travel trade.

For more information, please contact:

Candace Phelps, Vice President (306) 787-9575 Candace.Phelps@sasktourism.com
or Ian McGilp, Director Industry Development (306) 787-2313 ian.mcgilp@sasktourism.com