Web Marketing
Tourism Saskatchewan’s major online marketing activities are based around our core consumer website, www.sasktourism.com. Launched in January 2008, this easy-to-navigate site has a modern design which allows Tourism Saskatchewan to market effectively online through the use of striking images and compelling copy. Details of member businesses and events can easily be found through intuitive searching and mapping functions.
Other current activities include a monthly online newsletter, SaskSecrets, which boasts over 30,000 subscribers and helps drive traffic to the main website. Also driving traffic is a successful pay-per-click advertising program and selected banner ad projects.
Tourism Saskatchewan’s online marketing program will grow over the coming years. A two-year strategic plan will guide this growth, and will include such initiatives as dedicated micro-sites for specific products, interest-based newsletter segmentation, user-generated and multi-media content, a leading-edge mobile site, customized downloadable documentation, and much more.
Currently, there is one micro-site completed - www.fishing-in-saskatchewan.com - which is completely dedicated to fishing in Saskatchewan. This site features fishing packages, operators, tips, stories, photos, videos, and much more. A strong component of this site is to encourage user-generated content, a feature that continues to grow more popular with time.
We have also designed a new website to support our print marketing efforts, mainly in Alberta. This site, www.2escape.com, features Tourism Saskatchewan's new Woods & Water video, promotes our Explore Saskatchewan Contest and focuses on a number of vacation ideas and packages. A second website, www.exploresaskatchewan.com, was also created to promote Tourism Awareness Week in Saskatchewan, plus feature the promotional video and Explore Saskatchewan Contest.
