Marketing

Tourism Saskatchewan’s Marketing Department endeavours to promote awareness of the province’s tourism opportunities and drive inquiries about and visits to Saskatchewan. The Marketing Team ensures that Saskatchewan is promoted as a destination to target across North America and overseas. Functions managed by the Department include online marketing, research, advertising, promotion, media publicity, and front-line visitor services (offered by Tourism Saskatchewan’s Visitor Services Centre and five Visitor Reception Centres). The Marketing Department is also responsible for Information Technologies staff, who manage technical services for the entire organization, develop industry and inquiry databases, and host the consumer and industry websites.