Saskatchewan Tourism Industry FAQ

How much money does tourism generate for Saskatchewan’s economy?

Total traveller expenditures in Saskatchewan were just under $1.68 billion in 2010. At more than $488 million, expenditures in Saskatchewan by those from other Canadian provinces and territories, the US, and overseas make tourism Saskatchewan's fourth largest export industry after oil, mining and gas, total agriculture and total manufacturing.

How many people are employed by tourism in Saskatchewan?

There were 58,000 tourism-related jobs in the province in August 2011 – almost 21,000 of them were wholly supported by tourism with a further 37,000 jobs partly supported by tourism expenditures.

What does Tourism Saskatchewan do?

Tourism Saskatchewan is dedicated to developing and promoting the province’s tourism industry. Working with members of the tourism industry, the provincial government and other partners, the organization carries out a variety of programs and initiatives across a range of areas: marketing, development, education and training, membership and visitor services, research, information technology and more.

How many people participate in tourism-based training in the province each year?

The Saskatchewan Tourism Education Council (STEC), the education and training branch of Tourism Saskatchewan, delivers training to just over 4,000 people each year in 106 comunities across the province. As well, many working in the tourism industry take training programs through their employers and other providers.

About how many people contact Tourism Saskatchewan each year to find out about travelling in Saskatchewan?

In 2010/2011 potential visitors were exposed to positive messages about Saskatchewan more than 685 million times through advertising, marketing and unpaid media activities. Potential visitors made more than 1.3 million contact s with Tourism Saskatchewan; of these 1.3 millions contacts, over 525,000 were directly attributable to advertising and marketing activities, including online advertising, traditional advertising, consumer marketplaces, and travel media. The remaining contacts are made in a variety of ways, including by those finding the website through a search engine, stopping at a Visitor Reception Centre or calling the toll-free line.