The Importance of Tourism

When you hear the word “tourism”, what comes to mind? Exotic, far away lands? Think again. Each year, more than 9 million visits are made within Saskatchewan. Tourism in Saskatchewan is a significant economic driver, links communities throughout our vast province, and defines our image – how we see ourselves and how others see us.  

Saskatchewan’s tourism sector is comprised of five industries – accommodation, food and beverage, recreation and entertainment, transportation, and travel services. From bed and breakfasts and restaurants to parks and museums, tourism touches every corner. Virtually all areas of business are influenced by tourism.

The sector employs a diverse range of Saskatchewan citizens, including service station attendants to golf resort owners. Residents in every community, large and small, rural and urban, are engaged in tourism activities. More than 58,000 people of all ages, ethnicities, and skill sets derive their livelihood from tourism.

The tourism sector in Saskatchewan is represented by Tourism Saskatchewan. Our vision is to be the driving force in the development, promotion, and marketing of a world-class destination.

Working with the sector, government partners, and a number of stakeholders, Tourism Saskatchewan strives to be innovative, efficient, and effective in its delivery of core support to the industry, and leads a variety of initiatives across a broad range of areas – marketing, education, human resource development, visitor services, industry development, research, and more.

The documents below offer a more specific glimpse on the impact of tourism in our province.  Please see the sections below for the following:

- Tourism Saskatchewan Corporate Videos – “Woods and Water” and “Festivals and Events” are Tourism Saskatchewan videos that were created using high definition footage.

- Tourism Fast Facts – A snapshot of tourism statistics in the province, updated for 2012.

- Constituency Reports – A listing of all the tourism constituency reports in Saskatchewan for 2012.

If you have any questions at all regarding any of the content on this page, or regarding tourism in general, please contact Elizabeth Braitenbach, Manager of Communications, at 306-787-5530 or email elizabeth.braitenbach@sasktourism.com.